The Games Marketing Forum is a one-day event designed specifically with interactive entertainment and games marketers in mind.

With all the current innovations taking place in this industry - casual gaming, next generation game platforms and player-generated content, coupled with dramatic changes in consumer behaviour like social networking, games marketers need to be more innovative in their approach and understanding of their customers.

The Games Marketing Forum brings together games marketers to:

• Learn from and share ideas with marketing specialists
• Be inspired by case studies of successful and innovative marketing campaigns
• Get up-to-date with the latest consumer marketing trends
• Gather essential information and practical advice that will help you plan campaigns
• Network - mix with peers, meet the experts and make new contacts

Who Should Attend?

Anyone involved in interactive entertainment and games marketing:

• Marketing Directors
• Marketing Managers
• Brand Managers
• Product Managers

The first Games Marketing Forum took place at The Cumberland Hotel in London and was a great success. Here's what some of the attendees thought:

"I thought the forum was very useful and I enjoyed it immensely, particularly interacting with other members of the industry."  Matthew Gully, Microsoft

"I enjoyed the forum very much." Robert Gray, Future Publishing

"I definitely think a Games Marketing Forum is a good idea and it was really interesting." John Merchant, Majesco Entertainment