Biography
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Andreas Nicolaou
Account Director
MindShare UK
Andreas started his media career as a radio planner buyer at a small independent agency called DKA. After a year moved and joined MGOMD as a non-broadcast planner buyer on a number of car clients and Warner Home Video. Three and a half years later he joined Initiative Media for a short stint on Unilever before moving with the account to where he currently is at MindShare.
Since joining MindShare as an Account Director in the Comms planning team Andreas has worked across all brands in the Unilever UK Health & Beauty categories, but more recently specialising on their important Deo business across the brands Sure for Women, Sure for Men, Lynx, Dove deo & Impulse.
His current responsibilities are not limited to simply planning/stratgising across traditional media channels but also in exploring new channels and ways to connect brands with the consumer
Website: www.mindshare.co.uk/